A special message for Product Hunters:

Hi! I'm Ben Parr, partner at DominateFund, former Co-Editor of Mashable, and author of Captivology. Product Hunt has become one of my favorite websites and communities. My friends Ryan Hoover, Erik Torenberg and the PH team have clearly built something special. To celebrate Product Hunt's growth and the release of my new book, I am giving away 15 copies of my book to the first 15 people to email me at ben@captivology.com with the subject "Captivology + Product Hunt!"

(Update: All the signed copies got claimed! I hope you'll still order the book, though -- I'll sign your copy when I'm in your city!)

Captivology is a book designed to help every entrepreneur capture attention for their startups, products and ideas. So please, share the book with your friends and order the book if you can!

~ Ben

Captivology is available for pre-order from all major retailers:


Barnes & Noble

Apple iBooks

Google Play




Read a Preview of Captivology:

About Captivology:

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention.

In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

Reviews of Captivology:

"Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works." - Success Magazine

"Don't shout, captivate -- that's the key to capturing attention. And you don't need to be especially good-looking, loud or charismatic to do so -- there's actually a science behind it. InCaptivology, Ben Parr doesn't get all geeky explaining how it works; instead he draws on examples from Beyoncé, Steve Jobs and the creators of Game of Thrones. Whether you're an entrepreneur, manager or up-and-coming worker bee, Captivology has tips for you."- New York Post

"Spryly written... [Captivology] is a worthwhile read, if you can concentrate your mind." - Financial Times

"Ben Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a core skill that everyone needs. Captivology will show you how to capture other people's attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea." —Adam Braun, New York Times bestselling author of The Promise of a Pencil

"The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr's Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out." —Craig Newmark, founder, Craigslist

"Filled with useful tips, practical advice and case studies, Captivology is a book everyone in the attention business should buy. (By the way, that's YOU. Every. One. Of. Us.)" —Sree Sreenivasan, Chief Digital Officer, The Metropolitan Museum of Art and professor of digital media, Columbia Journalism School

"Captivology is a brilliant investigation of how one can make a mark in this word by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting. Combining a mastery of human psychology, an intimate knowledge of the business world, and a healthy dash of good old common sense, Ben Parr is an influential guide to the (oftentimes baffling) Information Age." —Donal Logue, Actor, Producer, Director

About the Author:

Ben Parr is the cofounder and managing partner of DominateFund, a strategic venture capital firm that invests in and accelerates the growth of early-stage companies through its expertise in attention, branding, press, marketing, customer and user acquisition, virality, and celebrity partnerships. He is also a columnist for Inc. and a regular contributor at CNBC.

Previously, Parr was a columnist and commentator for CNET and, before that, was co-editor and editor-at-large of Mashable, where he wrote more than 2,400 articles on social media and technology and helped manage Mashable's growing editorial team.

Forbes named Parr one of its 30 Under 30, and his work has been featured in a variety of media, including CNN, Fox News, The Wall Street Journal, NPR, and the New York Times. He lives in San Francisco, although he remains a die-hard fan of his hometown Chicago Bears.