"Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works." - Success Magazine

"Don't shout, captivate -- that's the key to capturing attention. And you don't need to be especially good-looking, loud or charismatic to do so -- there's actually a science behind it. InCaptivology, Ben Parr doesn't get all geeky explaining how it works; instead he draws on examples from Beyoncé, Steve Jobs and the creators of Game of Thrones. Whether you're an entrepreneur, manager or up-and-coming worker bee, Captivology has tips for you."
- New York Post

"Spryly written... [Captivology] is a worthwhile read, if you can concentrate your mind." - Financial Times

“Ben Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a core skill that everyone needs. Captivology will show you how to capture other people's attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea." —Adam Braun, New York Times bestselling author of The Promise of a Pencil

“The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr's Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out." —Craig Newmark, founder, Craigslist

“Filled with useful tips, practical advice and case studies, Captivology is a book everyone in the attention business should buy. (By the way, that's YOU. Every. One. Of. Us.)" —Sree Sreenivasan, Chief Digital Officer, The Metropolitan Museum of Art and professor of digital media, Columbia Journalism School

Captivology is a brilliant investigation of how one can make a mark in this word by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting. Combining a mastery of human psychology, an intimate knowledge of the business world, and a healthy dash of good old common sense, Ben Parr is an influential guide to the (oftentimes baffling) Information Age." —Donal Logue, Actor, Producer, Director