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Reviews of Captivology


"Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works." - Success Magazine

"Don't shout, captivate -- that's the key to capturing attention. And you don't need to be especially good-looking, loud or charismatic to do so -- there's actually a science behind it. InCaptivology, Ben Parr doesn't get all geeky explaining how it works; instead he draws on examples from Beyoncé, Steve Jobs and the creators of Game of Thrones. Whether you're an entrepreneur, manager or up-and-coming worker bee, Captivology has tips for you."
- New York Post

"Spryly written... [Captivology] is a worthwhile read, if you can concentrate your mind." - Financial Times

“Ben Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a core skill that everyone needs. Captivology will show you how to capture other people's attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea." —Adam Braun, New York Times bestselling author of The Promise of a Pencil

“The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr's Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out." —Craig Newmark, founder, Craigslist

“Filled with useful tips, practical advice and case studies, Captivology is a book everyone in the attention business should buy. (By the way, that's YOU. Every. One. Of. Us.)" —Sree Sreenivasan, Chief Digital Officer, The Metropolitan Museum of Art and professor of digital media, Columbia Journalism School

Captivology is a brilliant investigation of how one can make a mark in this word by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting. Combining a mastery of human psychology, an intimate knowledge of the business world, and a healthy dash of good old common sense, Ben Parr is an influential guide to the (oftentimes baffling) Information Age." —Donal Logue, Actor, Producer, Director

Captivology for Paperback: Now Available!

Captivology for paperback, hardcover, and audiobook is available from all major retailers:

Amazon

Barnes & Noble

Apple iBooks

Google Play

Indiebooks

Books-a-Million

800-CEO-READ

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In Captivology, Ben Parr shares the secrets to getting the right attention for your idea and cause.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention.

In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

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About the Author:

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Ben Parr is the cofounder and managing partner of DominateFund, a strategic venture capital firm that invests in and accelerates the growth of early-stage companies through its expertise in attention, branding, press, marketing, customer and user acquisition, virality, and celebrity partnerships. He is also a columnist for Inc. and a regular contributor at CNBC.

Previously, Parr was a columnist and commentator for CNET and, before that, was co-editor and editor-at-large of Mashable, where he wrote more than 2,400 articles on social media and technology and helped manage Mashable's growing editorial team.

Forbes named Parr one of its 30 Under 30, and his work has been featured in a variety of media, including CNN, Fox News, The Wall Street Journal, NPR, and the New York Times. He lives in San Francisco, although he remains a die-hard fan of his hometown Chicago Bears.

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Videos on Captivology:

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Ben Parr sits down with the Grand Illusionist, David Copperfield, to discuss methods on deftly captivating your audience.

Captivology: Order Your Copy Today!

A special message for Product Hunters:

Hi! I'm Ben Parr, partner at DominateFund, former Co-Editor of Mashable, and author of Captivology. Product Hunt has become one of my favorite websites and communities. My friends Ryan Hoover, Erik Torenberg and the PH team have clearly built something special. To celebrate Product Hunt's growth and the release of my new book, I am giving away 15 copies of my book to the first 15 people to email me at ben@captivology.com with the subject "Captivology + Product Hunt!"

(Update: All the signed copies got claimed! I hope you'll still order the book, though -- I'll sign your copy when I'm in your city!)

Captivology is a book designed to help every entrepreneur capture attention for their startups, products and ideas. So please, share the book with your friends and order the book if you can!

~ Ben

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Captivology is available for pre-order from all major retailers:

Amazon

Barnes & Noble

Apple iBooks

Google Play

Indiebooks

Books-a-Million

800-CEO-READ

(image)

Read a Preview of Captivology:

(image)

About Captivology:

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention.

In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

Reviews of Captivology:

(image)

"Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works." - Success Magazine

"Don't shout, captivate -- that's the key to capturing attention. And you don't need to be especially good-looking, loud or charismatic to do so -- there's actually a science behind it. InCaptivology, Ben Parr doesn't get all geeky explaining how it works; instead he draws on examples from Beyoncé, Steve Jobs and the creators of Game of Thrones. Whether you're an entrepreneur, manager or up-and-coming worker bee, Captivology has tips for you."- New York Post

"Spryly written... [Captivology] is a worthwhile read, if you can concentrate your mind." - Financial Times

"Ben Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a core skill that everyone needs. Captivology will show you how to capture other people's attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea." —Adam Braun, New York Times bestselling author of The Promise of a Pencil

"The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr's Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out." —Craig Newmark, founder, Craigslist

"Filled with useful tips, practical advice and case studies, Captivology is a book everyone in the attention business should buy. (By the way, that's YOU. Every. One. Of. Us.)" —Sree Sreenivasan, Chief Digital Officer, The Metropolitan Museum of Art and professor of digital media, Columbia Journalism School

"Captivology is a brilliant investigation of how one can make a mark in this word by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting. Combining a mastery of human psychology, an intimate knowledge of the business world, and a healthy dash of good old common sense, Ben Parr is an influential guide to the (oftentimes baffling) Information Age." —Donal Logue, Actor, Producer, Director


About the Author:

(image)

Ben Parr is the cofounder and managing partner of DominateFund, a strategic venture capital firm that invests in and accelerates the growth of early-stage companies through its expertise in attention, branding, press, marketing, customer and user acquisition, virality, and celebrity partnerships. He is also a columnist for Inc. and a regular contributor at CNBC.

Previously, Parr was a columnist and commentator for CNET and, before that, was co-editor and editor-at-large of Mashable, where he wrote more than 2,400 articles on social media and technology and helped manage Mashable's growing editorial team.

Forbes named Parr one of its 30 Under 30, and his work has been featured in a variety of media, including CNN, Fox News, The Wall Street Journal, NPR, and the New York Times. He lives in San Francisco, although he remains a die-hard fan of his hometown Chicago Bears.


About the Author

Dear readers,

Hi! I'm Ben Parr. Yes, that crazy person being interviewed above is me. So is that pic of the crazy guy on the cover. Hope it caught your attention. :)

Anyway, I hate the typical bios and stale introductions, so I thought I'd share some fun facts about me instead.  But if you actually want to know about my credentials, scroll down and you'll find my "About the Author" info for your reading pleasure!


Read more...
Captivology: Now Available for Pre-Order!

Friends and colleagues,

I’m thrilled to announce that my upcoming book Captivology: The Science of Capturing People’s Attention, is now available for pre-order at all major retailers! I’m also happy to officially reveal its cover and announce that it will release on March 3, 2015!

PARR_Captivology_cover

Attention has become the scarcest resource of the modern economy. That’s why understanding the science of attention is so important-and why I hope you will pick up and read Captivology. I wrote it for teachers who need to captivate their students; entrepreneurs who need to captivate users and investors; musicians who need to captivate fans and labels; charities that to capture the attention of donors; parents who want to get the attention of their kids.

Captivology combines my insights working as a journalist and VC with the knowledge and research of the smartest and most successful people on the planet. I interviewed over 50 of the world’s top researchers, scientists, authors, thought leaders and icons — Sheryl Sandberg, Dr. Michael Posner, Steven Soderberg, Shigeru Miyamoto, Dr. Adam Gazzaley, Susan Cain, Alexis Ohanian, and many more. My goal was to build upon their knowledge to create a book that could help everybody. You can learn more here.

HarperOne and I will be releasing previews of the book through social media channels and Captivology.com in the months to come. I’m also doing a lot more speaking and presenting leading up to the book’s launch. If you’re interested in a customized preview of the book, I would love to come speak aboutCaptivology and the psychology of attention at your company or conference. Just send me and my team an email at Speaking@Captivology.com

Press: if you’re interested in talking about the book, email me and my amazing press team at Press@Captivology.com. And if you’re interested in being part of Captivology‘s first-of-its-kind book tour as a sponsor or partner, you can contact our events team at Events@Captivology.com.

I had no idea what I was getting myself into when I started writing Captivology. It’s been one of the most difficult and rewarding accomplishments of my life. I am thankful for all of the support I’ve received over the last two years from you — my friends and colleagues — and even from random strangers. If you can’t tell by now, Captivology isn’t just a book to me — it’s the culmination of my life’s work thus far. So thank you.

Don’t forget to pre-order! The links are below! And stay tuned to Captivology.com for more news and tidbits.

Thank you!
~ Ben

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Pre-order Captivology at your favorite retailers!

Amazon

Barnes & Noble

Apple iBooks

Google Play

Indiebooks

Books-a-Million

800-CEO-READ

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